Free course · Business & Data

Business Analytics Starter

A free introduction to using data for decisions: defining KPIs, turning questions into metrics, checking data quality and presenting insights leaders can act on.

Free · self-study · no certificate About 5 hours 2 modules · 5 lessons

What you will be able to do

  • Define KPIs that match an organisation's goals
  • Turn a vague question into measurable metrics
  • Present a one-page insight summary with a clear recommendation

Who it's for

  • Managers and officers who report numbers
  • Beginners interested in analytics roles

Before you start

Basic spreadsheet use.

Module 1 · about 120 minutes

Measuring What Matters

KPIs, metrics and data-quality checks.

  • Write KPI definitions
  • Check a dataset before analysing it
  1. 1Lesson 1KPIs, Dashboards & Reporting Basics
  2. 2Lesson 2Turning Questions Into Measurable Metrics
  3. 3Lesson 3Data Quality Checks & Simple Analysis

Module 2 · about 80 minutes

From Numbers to Decisions

Presenting insights and worked cases from NGOs, sales and stock.

  • Summarise insights for leaders
  • Apply analytics to a real case
  1. 4Lesson 4Presenting Insights Clearly (for Leadership)
  2. 5Lesson 5Case Examples: NGO Programs, Sales & Inventory
Final checkQuick Quiz — Business Analytics BasicsTest what you learned with a short quiz, marked instantly.

Further learning

Want the full Business Analytics program?

This free course is an introduction. The full program is taught live by an instructor, with practical assignments, assessments, projects and a certificate.

See the Business Analytics program