Level 1 of 2
Beginner Level
Prerequisites
Basic reading, arithmetic and smartphone use. No business experience is needed.
Duration
4 weeks · 52 guided hours · 5 modules. Taught live by an instructor — online or in person.
By the end of this level you can
- Start from a real customer problem and test an idea cheaply
- Describe a business on one page with the Business Model Canvas
- Keep simple customer and sales records and set goals
- Run orders, payments and customer service from a phone
- Choose and set up low-cost digital tools for a small business
Modules
- 1Module 1 · 10 h · 3 lessons · free taster lessonBusiness Startup Fundamentals
- 2Module 2 · 11 h · 3 lessons · free taster lessonBusiness Models and Branding
- 3Module 3 · 10 h · 3 lessons · free taster lessonCustomers and Simple Planning
- 4Module 4 · 11 h · 3 lessons · free taster lessonMobile and Online Business Operations
- 5Module 5 · 10 h · 3 lessons · free taster lessonDigital Business Tools
- Free course quizQuick Quiz — Entrepreneurship Basics
Beginner level project
Tested Business Idea and One-Page Plan
Choose a business idea, test it with at least ten potential customers, estimate start-up costs, complete a Business Model Canvas and one-page plan, set up a WhatsApp Business profile and catalogue, and present the plan.
Deliverables
- Customer interview notes and a summary of what you learned
- A start-up cost estimate with contingency
- A Business Model Canvas and one-page plan with first-month goals
- A WhatsApp Business profile with a catalogue of at least three items
Assessed on
- The idea is based on evidence from real potential customers
- Costs are complete, realistic and include contingency
- The plan is clear, consistent and specific
- Digital set-up is professional and ready for customers
All levels are taught live by an instructor — online or in person — see registration options.