Internship Training · Specialization
Digital Marketing Internship
Plan, run and report on real social media and campaign activity for a business or organisation.
Support a marketing team or small business with content, community management, a small campaign and honest reporting, using the organisation's real accounts under supervision.
Entry requirements
- Completion of the Rescue Academy Digital Marketing program (Beginner level or above), or a skills check
- Completion of the Workplace Readiness level
Prerequisite skills
- Plan content with a calendar
- Design posts and write captions
- Read platform insights
Learning objectives
- Audit an organisation's digital presence
- Produce and schedule content to a plan
- Support a small campaign within budget
- Report results honestly with recommendations
Competencies you will develop
Content planningCopywritingCommunity managementCampaign supportAnalytics and reportingBrand consistencyEthical marketing
Internship modules
Weekly plan
| Week | Module | Focus |
|---|---|---|
| Week 1 | Digital Presence Audit | Audit |
| Week 2 | Digital Presence Audit | Recommendations |
| Week 3 | Content Production and Community Management | Content |
| Week 4 | Content Production and Community Management | Community |
| Week 5 | Running a Small Campaign | Set-up |
| Week 6 | Running a Small Campaign | Monitoring |
| Week 7 | Measurement and Reporting | Analysis |
| Week 8 | Measurement and Reporting | Report |
Final internship project
Campaign Results Report
Deliver an evidence-based report on the content and campaign you supported, with a dashboard and next-month plan.
Deliverables
- Audit report
- Content and community log
- Campaign change log and dashboard
- Results presentation
How you are evaluated
| Criterion | Weight |
|---|---|
| Planning and strategy | 15% |
| Content quality and brand voice | 25% |
| Campaign management | 20% |
| Measurement and honest reporting | 20% |
| Internship report and reflection | 20% |
Internship report
8–12 pages plus appendices, submitted as PDF within one week of the placement ending.
- Summary
- The host organisation and your role
- Work completed, with evidence
- Campaign results against KPIs
- Challenges and how you handled them
- Skills developed and reflection
- Recommendations to the host organisation
Portfolio evidence
- Published post examples (with permission)
- Dashboard screenshot
- Campaign report
- Supervisor's evaluation
Expected professional outcomes
- Work as a social media or marketing assistant
- Manage small-business marketing with measurable results
Outcomes describe skills practised during the internship. Rescue Academy does not guarantee employment.
Choose the Digital Marketing Internship
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