Free course · Lesson 4 of 5
Delivery Coordination & Product Marketing
In this lesson you will
- Plan delivery zones and fees
- Promote listings consistently
Getting the product to the customer reliably, and getting the right people to see it in the first place, are the two remaining pieces of a working online sales cycle.
- Delivery options: Self-delivery, a local courier/boda service, or customer pickup — choose based on distance, cost, and reliability.
- Order confirmation: Always confirm the exact delivery address/time with the customer before dispatch to avoid failed deliveries.
- Marketing your listings: Share products consistently on social media/WhatsApp status, and consider small boosted posts for products you most want to move.
- Repeat business: Following up after delivery ("did it arrive okay?") builds trust and often generates repeat or referred customers.
Practical Skill: Plan a delivery workflow for your business (who delivers, how confirmed, what happens if it fails) and 2 marketing posts to promote a specific product.
=== DELIVERY WORKFLOW ===1. Confirm order details and payment/deposit2. Confirm exact delivery address and preferred time3. Dispatch via [self / courier / pickup]4. Message customer when item is on the way5. Follow up after delivery to confirm satisfaction === MARKETING POST PLAN ===Post 1 (Product highlight): "Introducing our best-selling [product] — [price]. DM to order!" Post 2 (Social proof): "Another happy customer! [photo/testimonial]. Order yours today via WhatsApp."Practice exercise
Map three delivery zones with times and fees that cover your real delivery costs, and plan a week of product posts.
Key takeaways
- Fees should cover real costs
- Packaging must protect products
- Message only people who opted in
Free self-study lesson — no certificate. For the full instructor-led program, see registration options.