NGO Project Management Starter · free course

Free course · Lesson 2 of 5

Proposal Writing & Monitoring & Evaluation

In this lesson you will

  • Write SMART objectives
  • Choose output and outcome indicators

A strong proposal secures funding; a strong Monitoring & Evaluation (M&E) plan proves the project actually worked. Both follow a logical, learnable structure.

  • Proposal structure: Problem statement, objectives, activities, expected outcomes, budget summary, and monitoring approach.
  • SMART objectives: Specific, Measurable, Achievable, Relevant, Time-bound — "Improve education" is not SMART; "Enroll 200 children in primary school by December" is.
  • Monitoring tracks progress during implementation (are we on track?); Evaluation assesses results afterward (did it work?).
  • Indicators: Specific measurements tied to each objective, collected consistently throughout the project.

Practical Skill: Write one SMART objective and 2 matching indicators for a project of your choice, plus a one-paragraph problem statement justifying the project.

TemplateSMART Objective & Indicator Worksheet
Worksheet
=== SMART OBJECTIVE WORKSHEET === Weak objective: "Help students learn better" SMART version:  "Increase the pass rate of Grade 8 mathematics exams from   45% to 65% among 150 students by the end of the school   term, through weekly tutoring sessions." Your objective: __________________________________________________________________________________________________ Indicator 1: ____________________________________________  Data source: __________________________________________Indicator 2: ____________________________________________  Data source: __________________________________________

Practice exercise

Rewrite 'improve hygiene in the community' as a SMART objective with a baseline, target and data source.

Key takeaways

  • SMART objectives can be measured
  • Outputs count activities; outcomes measure change
  • Every indicator needs a baseline and target
In the full program Module 2: Proposal Writing and M&E Basics See how this topic is taught in depth, with practical activities and an assessment.

Free self-study lesson — no certificate. For the full instructor-led program, see registration options.