Intermediate level · Module 1: AI for Business Analysis and Research · Lesson 2 of 3
Market and Competitor Research
Use AI to plan and speed up research, while verifying facts with real sources.
In this lesson you will
- Use AI to plan research and generate questions
- Verify AI research claims with primary sources
Key concepts
research questionsAI with web searchprimary sourceslocal knowledge
The lesson
AI is useful for planning research: listing questions to ask, suggesting factors to compare and summarising sources you provide.
Its knowledge of local markets, prices and businesses is often missing or outdated. Treat its claims as leads to verify through visits, phone calls, customers and trusted reports.
Record where each fact came from, so the research can be trusted and updated.
Step by step
- Ask AI for a competitor comparison framework.
- Collect real information on two competitors.
- Compare with what the AI claimed.
- Record sources for every fact.
Practice activity
Complete a verified comparison of two competitors.
Expected result: A comparison table with a source for each fact.
Check your understanding
-
How should AI claims about local businesses be treated?
Show answer
As leads to verify with real sources.
-
Why record sources for research facts?
Show answer
So the findings can be trusted and updated.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.