Business Communication & Digital Workplace · Intermediate level

Intermediate level · Module 2: Negotiation Skills · Lesson 1 of 3

Principles of Fair Negotiation

Negotiate on interests, not positions.

In this lesson you will

  • Distinguish positions from interests
  • Create options for mutual gain

Key concepts

positionsinterestsoptionsfair standards

The lesson

A position is what someone says they want; an interest is why they want it. A supplier insisting on full payment upfront may need cash flow security.

Exploring interests creates options that satisfy both sides — a deposit plus payment on delivery.

Use fair standards such as market prices to settle differences.

Step by step

  1. Identify positions and interests in a case.
  2. List options.
  3. Find fair standards.
  4. Choose the best option.

Practice activity

Analyse the negotiation case.

Expected result: Interests identified and options created.

Check your understanding

  1. What is the difference between a position and an interest?

    Show answer

    A position is what is demanded; an interest is why.

  2. Give an example of a fair standard.

    Show answer

    Market prices.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.