Graphic Design · Beginner level

Beginner level · Module 2: Colour Theory and Typography · Lesson 1 of 3

Colour Harmonies and Meaning

Build palettes that look intentional and suit the message.

In this lesson you will

  • Use the colour wheel to build palettes
  • Consider colour meaning and context

Key concepts

hue, saturation, valuecomplementary and analogous60-30-10 rulecolour meaning

The lesson

Colours vary by hue (the colour itself), saturation (intensity) and value (lightness).

Harmonies from the colour wheel give reliable palettes: analogous (neighbours) feels calm; complementary (opposites) gives strong contrast. A common split is 60% main colour, 30% secondary, 10% accent.

Colour meanings depend on culture and context; check what colours mean to your audience and avoid colours tied to political parties or groups when that could mislead.

Step by step

  1. Pick a main colour for the business.
  2. Build an analogous and a complementary palette.
  3. Apply 60-30-10 to a layout.
  4. Discuss meanings with classmates.

Practice activity

Create two palette options for the business.

Expected result: Two palettes with reasons for each choice.

Check your understanding

  1. What is a complementary palette?

    Show answer

    Colours opposite each other on the colour wheel.

  2. Why consider culture when choosing colours?

    Show answer

    Colour meanings differ between audiences.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.