Beginner level · Module 3: Branding and Logo Basics · Lesson 2 of 3
Logo Types and Variations
Design a logo that works everywhere it is needed.
In this lesson you will
- Compare types of logos
- Create logo variations for different uses
Key concepts
wordmark, symbol, combination marksimplicity and scalabilityone-colour versionicon or submark
The lesson
Logos can be wordmarks (the name in type), symbols, or combination marks (symbol plus name).
A good logo is simple, works in one colour, and stays clear at small sizes such as a profile picture or a stamp.
Create variations: full-colour, one-colour (black and white), horizontal and stacked layouts and a small icon or submark.
Step by step
- Sketch twenty ideas on paper.
- Choose three and refine.
- Draw the best in vector software.
- Create the variations and test them small.
Practice activity
Develop the logo and its variations.
Expected result: A vector logo set that works in colour, one colour and small sizes.
Check your understanding
-
What is a combination mark?
Show answer
A symbol together with the name.
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Why test a logo at small sizes?
Show answer
It must remain clear on small uses such as profile pictures.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.