Graphic Design · Intermediate level

Intermediate level · Module 4: Packaging, Signage and Merchandise · Lesson 1 of 3

Packaging and Labels

Design packaging that works on the shelf and in production.

In this lesson you will

  • Design on a dieline
  • Include required information clearly

Key concepts

dielinefolds and glue areasrequired informationshelf impact

The lesson

A dieline is the printer's flat template showing cuts, folds and glue areas. Design on a separate layer and never move the dieline.

Include the information the product needs — name, contents, weight, ingredients or instructions, producer details — and check local labelling rules.

Make the front recognisable from a distance and the brand clear on the shelf.

Step by step

  1. Get the dieline.
  2. Place artwork on panels.
  3. Add required information.
  4. Print and fold a test.

Practice activity

Design the label or box.

Expected result: A production-ready file that folds correctly in a test print.

Check your understanding

  1. What does a dieline show?

    Show answer

    Cuts, folds and glue areas.

  2. Why print and fold a test?

    Show answer

    To check panels and text land in the right places.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.