Intermediate level · Module 5: Social Media Design Systems · Lesson 2 of 3
Formats and Accessible Posts
Adapt designs to platforms and make posts accessible.
In this lesson you will
- Adapt designs to platform formats
- Make posts accessible
Key concepts
square, portrait and story formatssafe areasalt textcaptions
The lesson
Platforms display square, portrait and full-screen story formats; keep key content inside safe areas that interface elements do not cover.
Keep text short and large enough to read on phones, and check contrast.
Write alt text for images and add captions to video so everyone can follow.
Step by step
- Adapt one template to three formats.
- Check safe areas.
- Write alt text.
- Test on a phone.
Practice activity
Adapt the templates to the campaign's platforms.
Expected result: Accessible posts in all needed formats.
Check your understanding
-
What is a safe area on a story format?
Show answer
The region not covered by interface elements.
-
What does alt text do?
Show answer
Describes images for people using screen readers.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.