Graphic Design · Intermediate level

Intermediate level · Module 6: Client Work and Feedback · Lesson 1 of 3

Creative Briefs and Research

Start projects with clear goals and shared understanding.

In this lesson you will

  • Write a creative brief
  • Research and build moodboards

Key concepts

creative briefobjectives and audiencedeliverables and deadlinesmoodboards

The lesson

A brief states the objective, audience, key message, deliverables, sizes, deadline, budget and who approves.

Research the audience and competitors, and build moodboards to agree direction before designing.

Agree the brief in writing; it is the reference when questions arise later.

Step by step

  1. Interview the client.
  2. Write the brief.
  3. Build two moodboards.
  4. Get the brief approved.

Practice activity

Write and agree the campaign brief.

Expected result: An approved brief and moodboards.

Check your understanding

  1. Name four elements of a creative brief.

    Show answer

    Objective, audience, message, deliverables, deadline, budget or approver.

  2. Why agree the brief in writing?

    Show answer

    It is the reference for later decisions.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.