Advanced level · Module 3: Time Series and Forecasting · Lesson 4 of 4
Forecast Accuracy and Uncertainty
Measure forecast error appropriately and communicate uncertainty to decision-makers.
In this lesson you will
- Choose between MAE, RMSE and MAPE
- Provide prediction intervals and communicate them
Key concepts
MAE and MAPEscale-free errorsprediction intervalscommunicating uncertainty
The lesson
MAE in currency units is easy to explain; MAPE expresses error as a percentage, which helps compare markets with different price levels but breaks down when values are near zero.
Point forecasts hide uncertainty. Prediction intervals — for example from quantile regression or past error distributions — give a range such as '5,200 to 6,100 SSP with 80% confidence'.
Tell decision-makers how often actual values fell inside the interval in backtests, and remind them that shocks outside past experience can break any forecast.
Step by step
- Calculate MAE and MAPE for each market.
- Build 80% prediction intervals.
- Check interval coverage in the backtest.
- Write a forecast statement with its range.
Practice activity
Write the forecast summary for the four markets with accuracy and uncertainty.
Expected result: Per-market accuracy and calibrated intervals explained in plain language.
Check your understanding
-
When does MAPE become unreliable?
Show answer
When actual values are close to zero.
-
What does interval coverage measure?
Show answer
How often actual values fell inside the prediction intervals.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.