Video Editing · Advanced level

Advanced level · Module 2: Advanced Colour and Finishing · Lesson 3 of 4

Look Development

Design a look that suits the brand and story.

In this lesson you will

  • Develop a look from references
  • Apply it consistently

Key concepts

referencescontrast and colour paletteconsistencyclient approval

The lesson

Build a look from references agreed with the client: contrast, colour palette, saturation and mood.

Apply it on a shared node or group so every shot is consistent.

Present the look on key frames for approval before finishing.

Step by step

  1. Collect references.
  2. Build the look.
  3. Apply to all shots.
  4. Get approval on key frames.

Practice activity

Develop and approve the hero video look.

Expected result: An approved, consistently applied look.

Check your understanding

  1. Where should a look's direction come from?

    Show answer

    References agreed with the client.

  2. Why show key frames for approval?

    Show answer

    To confirm direction before finishing.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.