Social Media Marketing & Content Creation

Great content doesn't need an expensive camera — it needs a plan. A content calendar keeps your posting consistent instead of random, and tools like Canva make professional-looking graphics achievable on a phone.

• Content mix: Balance product/service posts, educational tips, behind-the-scenes, and customer stories — posting only sales pitches loses followers fast.
• Canva basics: Use a template sized correctly for each platform (e.g. 1080x1080px square for Facebook/Instagram feed, 1080x1920px for Stories/Reels/TikTok).
• Captions: Start with a hook in the first line, keep paragraphs short, and always include a clear call-to-action ("Message us to order," "Visit us today").
• Consistency beats perfection: A simple, on-brand post published on schedule outperforms an elaborate post that never gets finished.

Practical Skill: Build a one-week content calendar (5-7 posts) for your chosen business, mixing at least 3 content types, and design one post in Canva using the business's actual or planned brand colors.

=== ONE-WEEK CONTENT CALENDAR === Mon  — Product/Service post (new arrival, service highlight)Tue  — Educational tip related to your industryWed  — Behind-the-scenes (how it's made, your team at work)Thu  — Customer story / testimonialFri  — Promotional post with a clear call-to-actionSat  — Engagement post (question, poll, "this or that")Sun  — Rest, or repost your best-performing content of the week === CANVA SIZE CHEAT SHEET ===Facebook/Instagram feed post:   1080 x 1080 px (square)Instagram/TikTok Story or Reel: 1080 x 1920 px (vertical)Facebook cover photo:           820 x 312 px