Digital Marketing Starter · free course

Free course · Lesson 4 of 6

TikTok Marketing

In this lesson you will

  • Script a short video with a hook
  • Plan shots for smartphone filming

TikTok rewards short, authentic, entertaining video over polished production. A well-timed trend can reach thousands of viewers organically without any ad spend.

  • Hook in the first 2 seconds: Viewers scroll fast — open with the most interesting moment, not a slow introduction.
  • Trends & sounds: Using a currently popular sound or format increases the chance of being shown to new viewers, even with a small following.
  • TikTok Business tools: A TikTok Business account unlocks analytics and, when ready, advertising options similar to Meta's.
  • Native feel: Content that looks like a typical TikTok (filmed on a phone, casual) usually performs better than an obviously polished advertisement.

Practical Skill: Plan (and if possible film) one 15-30 second TikTok-style video for your chosen business, scripting the first 2-second hook specifically.

TemplateTikTok Script Template
Worksheet
=== 15-30 SECOND TIKTOK SCRIPT === [0:00-0:02] HOOK — the most interesting/surprising moment            e.g. "This is how we make a dress in 1 day" [0:02-0:10] SHOW — quick clips of the process/product [0:10-0:20] VALUE — why it matters / what makes it special [0:20-0:25] CALL TO ACTION — "Message us to order",            "Follow for more", or "Visit us this weekend" [0:25-0:30] End screen — logo or business name on screen Sound: use a trending sound where it fits naturally —never force a trend that doesn't match your content.

Practice exercise

Write a 15–30 second script for your business using the template in the example.

Key takeaways

  • The first two seconds decide whether people keep watching
  • Film vertically with good light and clear sound
  • Add captions for viewers without sound
In the full program Module 4: Short-Form Video for TikTok and Reels See how this topic is taught in depth, with practical activities and an assessment.

Free self-study lesson — no certificate. For the full instructor-led program, see registration options.