Beginner level · Module 2: Turning Questions into Metrics · Lesson 1 of 3
From Vague Question to Metric
Turn questions like 'are customers happy?' into something that can be measured.
In this lesson you will
- Break a vague question into measurable parts
- Choose a metric that answers the question
Key concepts
vague questionoperational definitionproxy measuremetric choice
The lesson
Managers ask questions in everyday words: 'Are customers happy?', 'Is the programme working?'. Analysis needs measurable versions: repeat purchase rate, complaints per 100 sales, satisfaction score from a short survey.
Often you need a proxy — something measurable that reflects what you care about. Be clear about what the proxy misses.
Choose metrics that the available data can support and that the people involved can influence.
Step by step
- Take a vague question from a manager.
- List possible metrics.
- Choose one and state what it misses.
- Check the data exists.
Practice activity
Turn the five management questions from the practical activity into metrics.
Expected result: One well-chosen metric per question, with its limits stated.
Check your understanding
-
What is a proxy measure?
Show answer
A measurable indicator used in place of something harder to measure.
-
Why state what a proxy misses?
Show answer
So readers do not over-interpret it.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.