Business Analytics · Beginner level

Beginner level · Module 2: Turning Questions into Metrics · Lesson 3 of 3

Baselines and Targets

Measure where you start and set targets that are ambitious but realistic.

In this lesson you will

  • Establish a baseline
  • Set targets using baselines and benchmarks

Key concepts

baselinetargetbenchmarkunintended consequences

The lesson

A baseline is the current level, measured the same way the metric will be tracked. Without it, a target is a guess.

Set targets from the baseline, past trends, comparable organisations and planned changes. A target far beyond anything achieved before needs a clear plan.

Targets change behaviour, sometimes badly: a target for short clinic waiting times may encourage rushed consultations. Pair targets with quality checks.

Step by step

  1. Calculate baselines from three months of data.
  2. Propose targets with reasons.
  3. Identify possible unintended effects.
  4. Add a balancing quality metric.

Practice activity

Add baselines and targets to the metric sheet.

Expected result: Realistic targets with reasons and balancing measures.

Check your understanding

  1. What is a baseline?

    Show answer

    The current level, measured the same way the metric will be tracked.

  2. How can targets cause harm?

    Show answer

    People may meet the number in ways that hurt quality.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.