Business Analytics · Intermediate level

Intermediate level · Module 4: Scenario Planning and Sensitivity · Lesson 2 of 3

Scenarios and Break-Even

Compare outcomes under different assumptions and find the level of sales needed to break even.

In this lesson you will

  • Build pessimistic, base and optimistic scenarios
  • Calculate break-even sales

Key concepts

scenariosbreak-evendownside riskdecision thresholds

The lesson

Scenarios show a range: pessimistic, base and optimistic, each with a consistent set of assumptions grounded in evidence.

Break-even sales = fixed costs ÷ gross margin percentage. With fixed costs of 180,000 SSP a month and a 30% margin, the branch needs 600,000 SSP of monthly sales.

Decisions often hinge on the downside: can the organisation survive the pessimistic case?

Step by step

  1. Define three scenarios with evidence.
  2. Calculate profit for each.
  3. Calculate break-even sales.
  4. Assess the downside.
Data and chart

Scenarios for opening a new branch

Monthly profit under pessimistic, base and optimistic sales, with the break-even point.

Monthly figures in SSP; 30% gross margin and 180,000 SSP fixed costs (illustrative)
ScenarioSales (SSP)Gross profit (SSP)Profit (SSP)
Pessimistic800,000240,00060,000
Base1,000,000300,000120,000
Optimistic1,200,000360,000180,000
Monthly profit by scenario (SSP) Profit (SSP): Pessimistic 60,000, Base 120,000, Optimistic 180,000 050,000100,000150,000200,000PessimisticBaseOptimistic

What the data shows

Break-even sales are 180,000 ÷ 30% = 600,000 SSP a month, so even the pessimistic case is 200,000 SSP above break-even.

Margin matters more than it looks: at 25% instead of 30%, base-case profit falls from 120,000 to 70,000 SSP.

Recommendation

Proceed if the evidence for the pessimistic sales level is solid, and track weekly sales and gross margin from the first month against these scenarios.

Practice activity

Add scenarios and break-even to the branch model.

Expected result: Three scenarios and a break-even point with a judgement on the downside.

Check your understanding

  1. Give the break-even sales formula.

    Show answer

    Fixed costs ÷ gross margin percentage.

  2. Why examine the pessimistic scenario closely?

    Show answer

    Decisions depend on whether the downside is survivable.

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