Digital Marketing & Social Media Management

Level 1 of 2

Beginner Level

Prerequisites

Comfortable using a smartphone and social media apps; basic computer use helpful. Learners need a smartphone with a camera; a laptop is recommended for design and reporting tasks.

Duration

4 weeks · 54 guided hours · 6 modules. Taught live by an instructor — online or in person.

By the end of this level you can

  • Explain how digital marketing helps a business or organisation reach and convert customers
  • Plan and create consistent social media content with free tools such as Canva and CapCut
  • Set up a basic Facebook/Instagram ad with a clear objective, audience and budget
  • Produce short-form video content for TikTok and Reels
  • Read basic social media insights and report results honestly

Modules

  1. 1Module 1 · 8 h · 3 lessons · free taster lessonDigital Marketing Foundations
  2. 2Module 2 · 10 h · 3 lessons · free taster lessonContent Planning and Social Media Creation
  3. 3Module 3 · 10 h · 3 lessons · free taster lessonMeta Advertising Fundamentals
  4. 4Module 4 · 8 h · 3 lessons · free taster lessonShort-Form Video for TikTok and Reels
  5. 5Module 5 · 8 h · 3 lessons · free taster lessonBrand Consistency Across Channels
  6. 6Module 6 · 10 h · 3 lessons · free taster lessonSocial Media Insights and Reporting Basics
  7. Free course quizQuick Quiz — Digital Marketing Basics

Beginner level project

Social Media Launch Plan for a Local Business

Working with a real or realistic local business (for example a restaurant, salon, school or shop in Juba), produce a two-week social media launch plan and the content to run it.

Deliverables

  • A one-page marketing foundation sheet: goal, target audience persona, key message and channels
  • A two-week content calendar
  • Six designed posts and one 30–60 second video
  • A small boosted-post or ad plan with objective, audience and a budget in USD and SSP
  • A simple KPI tracker for reach, engagement and enquiries

Assessed on

  • Content matches the audience and the business goal
  • Visual consistency with the brand (logo, colours, tone)
  • Ad plan uses a sensible objective, audience and realistic budget
  • Clear, honest KPIs that can actually be measured

All levels are taught live by an instructor — online or in person — see registration options.