Digital Marketing & Social Media Management · Beginner level

Beginner level · Module 6 of 6 · 10 guided hours

Social Media Insights and Reporting Basics

Read platform insights, track simple KPIs and report results honestly to a business owner.

Learning objectives

  • Find and interpret key metrics in Meta and TikTok insights
  • Track KPIs in a simple spreadsheet
  • Write a short, honest monthly report

Topics

  • reach, impressions and engagement
  • messages, clicks and enquiries as results
  • KPI tracker spreadsheet
  • monthly performance report

Lessons

  1. Lesson 1 Reading Platform Insights

    Understand what common metrics mean and which ones relate to business results.

    reach vs impressionsengagement ratevanity metricresult metric

  2. Lesson 2 KPI Tracking and the Monthly Report

    Track the numbers that matter and summarise them in a one-page report with recommendations.

    KPItrackerinsightrecommendation

  3. Lesson 3 Turning Results into Next Month's Plan

    Use what the data showed to plan better content and spending for the following month.

    insightactiontestiteration

Practical activity

Track two weeks of results for the level-project business and present a one-page report with recommendations.

Expected outcomes

  • Evidence-based reporting habits
  • Clear recommendations from data

Assessment

Report and tracker assessed for accuracy, honesty and usefulness; the free-preview quiz checks level knowledge.

Free taster lesson Social Media Analytics Read a free self-study lesson on this topic in the Free Course Library.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.