Digital Marketing & Social Media Management · Beginner level

Beginner level · Module 4 of 6 · 8 guided hours

Short-Form Video for TikTok and Reels

Plan, film and edit short vertical videos on a smartphone that hold attention and support marketing goals.

Learning objectives

  • Script short videos with a strong hook
  • Film and edit vertical video on a smartphone
  • Publish with captions, sound and hashtags appropriately

Topics

  • hooks and short scripts
  • smartphone filming: light, sound, framing
  • editing in CapCut
  • captions, music rights and posting

Lessons

  1. Lesson 1 Scripting Videos That Hold Attention

    Write short scripts with a hook in the first seconds and a clear point.

    hookretentionstoryboardtrend vs evergreen

  2. Lesson 2 Filming and Editing on a Smartphone

    Film clean vertical footage and edit it in CapCut with captions and sound.

    vertical 9:16natural lightcaptionslicensed music

  3. Lesson 3 Publishing and Learning from Video Results

    Publish short videos well and use their results to improve the next ones.

    cover imagewatch timecompletion rateposting time

Practical activity

Produce and publish (or prepare to publish) one short video for the level-project business, then review its first-week views and retention.

Expected outcomes

  • Smartphone-produced marketing videos
  • Understanding of what keeps viewers watching

Assessment

Video scored on hook, clarity, technical quality and call to action.

Free taster lesson TikTok Marketing Read a free self-study lesson on this topic in the Free Course Library.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.