Digital Marketing & Social Media Management · Beginner level

Beginner level · Module 5: Brand Consistency Across Channels · Lesson 2 of 3

Auditing and Optimising Profiles

Check that profiles on each platform are complete, consistent and easy to contact.

In this lesson you will

  • Audit profiles with a checklist
  • Optimise bios, contact buttons and profile images

Key concepts

profile auditbiocontact buttonverification of details

The lesson

A profile is often a customer's first impression. Check that each one has the correct name, logo, contact number, location, opening hours and a short description of what the business offers.

Inconsistent details — different phone numbers or names on different platforms — confuse customers and lose sales. An audit lists every profile and every detail side by side.

Optimise each profile for its platform: a WhatsApp Business catalogue, Instagram highlights, a pinned Facebook post with prices or ordering instructions.

Step by step

  1. List every platform where the business appears.
  2. Record name, contact, hours and description for each.
  3. Highlight inconsistencies and missing details.
  4. Write and apply (or propose) the corrections.

Practice activity

Audit a business's Facebook page, Instagram profile, WhatsApp Business profile and TikTok account and fix the five most important issues.

Expected result: An audit report and corrected profiles (or a corrections list approved by the owner).

Check your understanding

  1. Name three items to check in a profile audit.

    Show answer

    Any three of: name, logo, bio, contact details, location, opening hours, links, consistent branding.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.