Intermediate level · Module 5: Web Analytics and Campaign Measurement · Lesson 2 of 3
Google Analytics 4 Essentials
Read the GA4 reports that matter for small campaigns.
In this lesson you will
- Navigate acquisition and engagement reports
- Mark key events (conversions) such as form submits or WhatsApp clicks
Key concepts
GA4 propertyacquisition reportengagementkey event
The lesson
Google Analytics 4 measures what people do on a website or app: where they came from, which pages they view and which actions (key events) they complete, such as a form submission.
Reports group traffic by channel and source, so you can see whether Facebook, Google or WhatsApp brings the most engaged visitors.
Google provides a demo account with real data, which is ideal for practice even if your client has no website yet.
Step by step
- Open the GA4 demo account.
- Find traffic by channel for the last 28 days.
- Find the top pages and key events.
- Answer the five questions with screenshots.
Practice activity
Using the GA4 demo account or the client's property, answer five questions about traffic sources and conversions.
Expected result: Correct answers to the five questions.
Check your understanding
-
What is a key event (conversion) in GA4?
Show answer
An event marked as important to the business, such as a form submission or purchase.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.