Digital Marketing & Social Media Management

Level 2 of 2

Intermediate Level

Prerequisites

Digital Marketing Beginner level or proven experience managing social media for a business (portfolio review). A laptop and regular internet access for practical work are required.

Duration

8 weeks · 100 guided hours · 6 modules. Taught live by an instructor — online or in person.

By the end of this level you can

  • Develop an evidence-based marketing strategy from market and competitor research
  • Improve a business's visibility in Google Search and Maps with SEO and Google Business Profile
  • Plan, launch, test and optimise paid campaigns on Meta and Google Ads
  • Run permission-based WhatsApp Business and email marketing
  • Measure campaigns with UTM links, Google Analytics 4 and a reporting dashboard
  • Deliver an integrated campaign and report results to a client professionally and ethically

Modules

  1. 1Module 1 · 16 h · 3 lessonsMarket Research, Personas and Campaign Strategy
  2. 2Module 2 · 18 h · 3 lessonsSearch Visibility: SEO and Google Business Profile
  3. 3Module 3 · 20 h · 4 lessonsPaid Campaigns on Meta and Google Ads
  4. 4Module 4 · 14 h · 3 lessonsWhatsApp Business and Email Marketing
  5. 5Module 5 · 16 h · 3 lessonsWeb Analytics and Campaign Measurement
  6. 6Module 6 · 16 h · 3 lessonsDigital Marketing Campaign Studio

Intermediate level project

Integrated Campaign for a Local Client

Plan and run a three-to-four-week integrated campaign for a real or realistic local client (business, school or NGO), combining organic social, search visibility, a paid test and direct messaging, then report results.

Deliverables

  • A campaign strategy document with research, objectives, audience, channels, budget and KPIs
  • An optimised Google Business Profile or on-page SEO improvements with before/after evidence
  • A paid campaign set-up (live with client budget, or fully built and documented if no budget)
  • WhatsApp Business catalogue and broadcast plan, or an email campaign, with consent records
  • A results dashboard and a client presentation with recommendations

Assessed on

  • Strategy is grounded in research and has measurable objectives
  • Execution is consistent across channels and follows platform policies
  • Measurement is set up correctly (UTMs, conversions, tracker)
  • Results are reported accurately, including what did not work
  • Ethical practice: consent, honest claims, data protection

All levels are taught live by an instructor — online or in person — see registration options.