Digital Marketing & Social Media Management · Intermediate level

Intermediate level · Module 6: Digital Marketing Campaign Studio · Lesson 3 of 3

Final Campaign Report and Presentation

Present results, learning and recommendations to the client.

In this lesson you will

  • Write a results report against the original objectives
  • Present findings and next steps

Key concepts

results vs targetslearningsrecommendationspresentation

The lesson

The final report tells the campaign's story: objective, what was done, results against KPIs, what was learned and recommendations for the future.

Present results honestly with evidence — screenshots, dashboard exports and the change log. Explain both successes and disappointments.

In the presentation, lead with the results that matter to the client, then explain how you achieved them and what they should do next.

Step by step

  1. Collect final data and evidence.
  2. Write the report with results against each KPI.
  3. Prepare a 10-minute presentation.
  4. Present and answer the client's questions.

Practice activity

Deliver the campaign report and a 10-minute client presentation.

Expected result: A complete report and confident presentation.

Check your understanding

  1. What should a campaign report compare results against?

    Show answer

    The objectives and KPIs agreed in the strategy.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.