Beginner level · Module 5: Digital Business Tools · Lesson 1 of 3
WhatsApp Business
Use WhatsApp Business features to sell and serve customers.
In this lesson you will
- Set up a business profile and catalogue
- Use quick replies, labels and away messages
Key concepts
business profilecataloguequick replieslabels
The lesson
The WhatsApp Business app is designed for small businesses that manage conversations themselves. Set up a profile with name, description, hours, location and contact.
A catalogue showcases products and services with photos and prices; quick replies save time on common messages; labels organise chats such as 'new order' or 'paid'.
Greeting and away messages respond automatically when you cannot.
Step by step
- Create the business profile.
- Add three catalogue items.
- Create quick replies.
- Set labels and away messages.
Practice activity
Set up your WhatsApp Business account.
Expected result: A complete profile with catalogue and automated messages.
Check your understanding
-
What do labels help with?
Show answer
Organising customer chats.
-
What is a quick reply?
Show answer
A shortcut for a message you send often.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.