Entrepreneurship & Digital Business · Intermediate level

Intermediate level · Module 4: Growing a Digital Business · Lesson 1 of 3

Marketing on a Budget

Reach more customers without wasting money.

In this lesson you will

  • Plan low-cost marketing
  • Measure results

Key concepts

referralscontentsmall paid teststracking

The lesson

Referrals from happy customers are the cheapest marketing; make it easy and rewarding to refer.

Post useful, regular content and respond quickly; test small paid ads before spending more.

Track where customers come from so you know what works.

Step by step

  1. Design a referral offer.
  2. Plan four weeks of content.
  3. Plan a small ad test.
  4. Set up tracking.

Practice activity

Plan the one-month growth campaign.

Expected result: A low-cost campaign with tracking.

Check your understanding

  1. What is usually the cheapest marketing?

    Show answer

    Referrals from happy customers.

  2. Why track where customers come from?

    Show answer

    To know which marketing works.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.