Entrepreneurship & Digital Business

Level 2 of 2

Intermediate Level

Prerequisites

Completion of the Beginner level, or a running small business with basic records.

Duration

8 weeks · 90 guided hours · 6 modules. Taught live by an instructor — online or in person.

By the end of this level you can

  • Research markets and competitors to find opportunities
  • Price products and services from costs, value and competition
  • Manage business cash flow and reinvest profit wisely
  • Grow sales and operations on a limited budget
  • Prepare to formalise, raise funds and hire
  • Pitch a growth plan with numbers and risks

Modules

  1. 1Module 1 · 15 h · 3 lessonsMarket Research
  2. 2Module 2 · 16 h · 3 lessonsPricing Strategy
  3. 3Module 3 · 16 h · 3 lessonsBusiness Finances for Entrepreneurs
  4. 4Module 4 · 13 h · 3 lessonsGrowing a Digital Business
  5. 5Module 5 · 13 h · 3 lessonsFormalisation, Funding and Teams
  6. 6Module 6 · 17 h · 3 lessonsPitching and Growth Planning

Intermediate level project

Business Growth Plan and Pitch

For your own business or a case business, research the market, set prices, build a six-month cash flow forecast, plan growth, funding and first hires, and pitch the plan to a panel.

Deliverables

  • Market and competitor research summary
  • Pricing calculation and policy
  • Six-month cash flow forecast and funding plan
  • Growth plan with risks and a five-minute pitch

Assessed on

  • Research uses real evidence from customers and competitors
  • Prices cover costs and fit the market
  • The forecast is realistic and shows cash gaps
  • The pitch is clear, honest and answers questions confidently

All levels are taught live by an instructor — online or in person — see registration options.