Graphic Design · Advanced level

Advanced level · Module 2: Advanced Illustration and Image Making · Lesson 4 of 4

Illustration for Campaigns

Use illustration to communicate with specific audiences.

In this lesson you will

  • Design illustration for a campaign message
  • Test with the audience

Key concepts

audience testingmessage claritycultural relevancelow-literacy communication

The lesson

Illustration can explain ideas to audiences with different languages and literacy levels — for example, health steps.

Use familiar settings, clothing and objects, and test whether people understand the message.

Revise based on what the audience understood, not on what designers prefer.

Step by step

  1. Sketch a health message as illustration.
  2. Test with five people.
  3. Record what they understood.
  4. Revise.

Practice activity

Create and test a campaign illustration.

Expected result: An illustration revised from audience testing.

Check your understanding

  1. Why test illustrations with the audience?

    Show answer

    To confirm the message is understood.

  2. What should guide revisions?

    Show answer

    What the audience understood.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.