Graphic Design · Intermediate level

Intermediate level · Module 2: Vector Illustration and Icons · Lesson 3 of 3

Illustration Style

Develop a consistent illustration style for a campaign.

In this lesson you will

  • Define an illustration style
  • Represent people respectfully

Key concepts

style ruleslimited paletterepresentationexporting vectors

The lesson

A style is defined by rules: shapes, line or no line, palette, level of detail and how people are drawn.

Represent people respectfully and realistically for the audience; avoid stereotypes and get feedback from the community represented.

Export vectors as SVG for the web and PDF for print, keeping editable source files.

Step by step

  1. Write style rules.
  2. Sketch a spot illustration.
  3. Draw it in vector.
  4. Get feedback on representation.

Practice activity

Create one spot illustration for the campaign.

Expected result: An illustration that follows written style rules.

Check your understanding

  1. What defines an illustration style?

    Show answer

    Rules for shapes, lines, palette, detail and people.

  2. How can you check representation?

    Show answer

    Get feedback from the community represented.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.