Intermediate level · Module 3 of 6 · 14 guided hours
Presentations that Persuade
Create presentations for donors, managers and clients that tell a clear story with evidence.
Learning objectives
- Structure a presentation as a persuasive story
- Use slide masters and integrate Excel charts
- Prepare handouts and deliver to an audience
Topics
- story structure: problem, evidence, recommendation
- slide master and branding
- charts and SmartArt
- handouts, PDF and presenting under pressure
Lessons
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Lesson 1 Planning a Persuasive Presentation
Plan a presentation around the audience's decision, with a clear message and evidence.
audience analysiskey messagestorylinecall to action
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Lesson 2 Slide Masters, Branding and Visuals
Brand a deck consistently and present data and processes visually.
slide masterbrand coloursSmartArtdata visualisation
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Lesson 3 Handouts, Rehearsal and Delivery
Prepare supporting materials and deliver confidently, including handling questions.
handoutsrehearsalquestion handlingbackup plan
Practical activity
Deliver a 10-minute funding or business pitch to a panel role-playing donors or managers.
Expected outcomes
- Persuasive, evidence-based presentations
- Confident handling of questions
Assessment
Panel scores the pitch on structure, evidence, design and delivery.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.