Advanced level · Module 4: Multi-Platform Content Strategy · Lesson 2 of 4
Vertical and Platform-Native Editing
Edit for how each platform is actually watched.
In this lesson you will
- Reframe and design for vertical
- Respect platform safe areas
Key concepts
9:16 framingreframingsafe areasnative features
The lesson
Vertical video fills a phone screen. Reframe each shot so the subject stays centred, and design text for the vertical space.
Keep text and faces out of areas covered by platform buttons and captions.
Use platform-native styles thoughtfully, but keep the organisation's brand and standards.
Step by step
- Create a vertical timeline.
- Reframe shots.
- Add text in safe areas.
- Test on a phone.
Practice activity
Produce the vertical cut-downs.
Expected result: Vertical videos designed for phones.
Check your understanding
-
What aspect ratio is used for vertical video?
Show answer
9:16.
-
Why respect safe areas?
Show answer
Platform buttons and captions cover parts of the screen.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.