Video Editing · Advanced level

Advanced level · Module 4 of 6 · 24 guided hours

Multi-Platform Content Strategy

Design and repurpose video for different platforms and audiences.

Learning objectives

  • Repurpose long-form into short-form content
  • Edit natively for vertical platforms
  • Make content accessible across platforms
  • Use analytics to improve edits

Topics

  • repurposing
  • vertical editing
  • hooks and retention
  • captions and accessibility
  • platform specifications
  • analytics

Lessons

  1. Lesson 1 Repurposing Long-Form Content

    Turn one long video into several short pieces.

    standalone momentsre-editingseriescalls to action

  2. Lesson 2 Vertical and Platform-Native Editing

    Edit for how each platform is actually watched.

    9:16 framingreframingsafe areasnative features

  3. Lesson 3 Accessibility Across Platforms

    Make every version accessible.

    captionsburned-in vs caption filesaudio descriptiontranslations

  4. Lesson 4 Analytics for Editors

    Use viewing data to make better edits.

    audience retentiondrop-off pointsengagementtesting versions

Practical activity

Create the capstone's vertical cut-downs and a captioned version, and analyse the performance of earlier posts.

Expected outcomes

  • Platform-native content
  • Data-informed editing

Assessment

Cut-downs and analytics review assessed.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.