Business Communication & Digital Workplace · Intermediate level

Intermediate level · Module 5 of 6 · 13 guided hours

Leadership and Organisational Communication

Communicate vision, change and crises as a leader.

Learning objectives

  • Communicate vision and change
  • Plan internal communication
  • Communicate in a crisis and respond to media

Topics

  • vision and direction
  • change communication
  • internal channels
  • crisis communication
  • holding statements
  • media enquiries

Lessons

  1. Lesson 1 Communicating Vision and Change

    Help people understand and support change.

    why it matterswhat changeswhat it means for metwo-way communication

  2. Lesson 2 Internal Communication

    Keep staff informed and connected.

    channelsregular updatesfeedback loopsfield staff

  3. Lesson 3 Crisis Communication and Media

    Communicate quickly, accurately and calmly in a crisis.

    speed and accuracyholding statementsspokespersonno speculation

Practical activity

Write a change announcement, an internal communication plan and a crisis holding statement for the case organisation.

Expected outcomes

  • Clear leadership messages
  • Crisis readiness

Assessment

Communication pieces assessed.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.