Digital Marketing & Social Media Management · Intermediate level

Intermediate level · Module 2 of 6 · 18 guided hours

Search Visibility: SEO and Google Business Profile

Help customers find the business on Google Search and Maps with sound, ethical SEO practices.

Learning objectives

  • Explain how search engines find, index and rank pages
  • Optimise page titles, content, images and links
  • Set up and optimise a Google Business Profile for local search

Topics

  • how Google Search works
  • keyword research
  • on-page SEO: titles, snippets, headings, alt text
  • Google Business Profile and reviews
  • what not to do (spam tactics)

Lessons

  1. Lesson 1 How Search Works and Keyword Research

    Understand crawling, indexing and ranking and find the words customers actually search.

    crawling and indexingsearch intentkeywordlocal search

  2. Lesson 2 On-Page SEO

    Improve page titles, snippets, headings, content and images so pages match searches.

    title linksnippet/meta descriptionheadingsalt text

  3. Lesson 3 Google Business Profile and Reviews

    Get the business found on Google Maps and manage reviews professionally.

    Google Business Profilecategoriesphotos and updatesreview responses

Practical activity

Deliver an SEO and local-search improvement plan for the client with evidence of changes made.

Expected outcomes

  • Improved, ethical search visibility for a local client

Assessment

Before/after evidence reviewed; learners explain each change and why it helps.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.