Digital Marketing & Social Media Management · Intermediate level

Intermediate level · Module 4 of 6 · 14 guided hours

WhatsApp Business and Email Marketing

Reach customers directly with permission-based messaging that respects privacy and avoids spam.

Learning objectives

  • Set up WhatsApp Business catalogue, labels, quick replies and broadcast lists
  • Build and email a permission-based contact list
  • Respect consent, opt-out and data protection

Topics

  • WhatsApp Business tools
  • broadcast lists and Status
  • email list building and consent
  • email campaign design and deliverability

Lessons

  1. Lesson 1 WhatsApp Business for Sales and Service

    Use WhatsApp Business features to sell and serve customers efficiently.

    cataloguelabelsquick repliesbroadcast list (opt-in)

  2. Lesson 2 Email Marketing Essentials

    Build a permission-based list and send useful emails with a free-tier email tool.

    opt-inunsubscribesubject lineopen and click rates

  3. Lesson 3 Consent, Privacy and Ethical Messaging

    Handle customer contact data responsibly and avoid misleading or manipulative messages.

    consent recorddata minimisationmisleading claimsdark patterns

Practical activity

Run a consent-based WhatsApp or email mini-campaign for the level-project client and record results.

Expected outcomes

  • Respectful direct marketing that customers welcome

Assessment

Set-up, consent records and message quality checked against a rubric.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.