Intermediate level · Module 4: WhatsApp Business and Email Marketing · Lesson 2 of 3
Email Marketing Essentials
Build a permission-based list and send useful emails with a free-tier email tool.
In this lesson you will
- Create a sign-up form with clear consent
- Design and send a mobile-friendly email campaign
Key concepts
opt-inunsubscribesubject lineopen and click rates
The lesson
Email remains effective for NGOs, schools, training providers and businesses serving professionals and international clients. Free tiers of email marketing tools allow sign-up forms and newsletters.
Build the list with a sign-up form that explains what people will receive; never add people without permission.
A good newsletter has a clear subject line, one main message, a mobile-friendly layout and a single call to action. Test it by sending to yourself on a phone before sending to the list.
Step by step
- Create a sign-up form with a clear promise.
- Design a mobile-friendly newsletter.
- Write a subject line and one call to action.
- Send a test to yourself and fix problems.
Practice activity
Create a sign-up form and a mobile-friendly newsletter for your client in a free email marketing tool.
Expected result: A consent-based form and a tested newsletter.
Check your understanding
-
Why must every marketing email include an unsubscribe link?
Show answer
Recipients have the right to opt out, and it is required by email platforms and good practice.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.