Beginner level · Module 5: E-Commerce Platforms · Lesson 3 of 3
Shop Launch and Review
Launch the shop and learn from the first two weeks.
In this lesson you will
- Launch the social shop
- Review results and improve
Key concepts
launchsales logenquiry-to-sale ratelessons
The lesson
Launch with announcements to your contacts and groups, using the promotion plan.
Log every enquiry and sale and calculate how many enquiries became sales.
Review after two weeks: what sold, what did not and why — and improve listings and promotion.
Step by step
- Launch the shop.
- Log enquiries and sales.
- Calculate the enquiry-to-sale rate.
- Write lessons and improvements.
Practice activity
Complete and present the Social Commerce Shop Launch.
Expected result: A launched shop with records and lessons.
Check your understanding
-
What does the enquiry-to-sale rate show?
Show answer
How many enquiries became sales.
-
What should the review lead to?
Show answer
Improvements to listings and promotion.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.