E-Commerce & Online Business · Intermediate level

Intermediate level · Module 6: Store Launch Project · Lesson 2 of 3

Launch Campaign

Announce the store and handle the first orders well.

In this lesson you will

  • Run the launch campaign
  • Manage operations during launch

Key concepts

announcementslaunch offerorder handlingtracking

The lesson

Announce the launch to existing customers, contacts and audiences with a genuine launch offer.

Prepare operations for extra orders: stock, packing and delivery.

Track visits, orders and sources daily.

Step by step

  1. Announce the launch.
  2. Handle orders.
  3. Track daily metrics.
  4. Adjust as needed.

Practice activity

Run the launch campaign.

Expected result: A launch with tracked results.

Check your understanding

  1. What should be ready before a launch campaign?

    Show answer

    Stock, packing and delivery capacity.

  2. What should be tracked daily?

    Show answer

    Visits, orders and sources.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.