Level 2 of 2
Intermediate Level
Prerequisites
Completion of the Beginner level, or experience selling online through social media or a marketplace.
Duration
8 weeks · 90 guided hours · 6 modules. Taught live by an instructor — online or in person.
By the end of this level you can
- Build and configure an online store
- Market a store with ads, messaging and search
- Manage inventory, fulfilment and returns
- Increase repeat purchases and reviews
- Measure store performance and improve conversion
- Launch and review an online store
Modules
- 1Module 1 · 15 h · 3 lessonsBuilding an Online Store
- 2Module 2 · 16 h · 3 lessonsOnline Marketing for E-Commerce
- 3Module 3 · 16 h · 3 lessonsInventory and Order Management
- 4Module 4 · 13 h · 3 lessonsCustomer Retention
- 5Module 5 · 13 h · 3 lessonsStore Analytics and Conversion
- 6Module 6 · 17 h · 3 lessonsStore Launch Project
Intermediate level project
Online Store Build and Launch
Build an online store on Shopify, WooCommerce or a similar platform for real or sample products: catalogue, payments, shipping and policies, a launch marketing campaign, inventory and fulfilment processes, and a four-week performance review.
Deliverables
- A configured store with at least 20 products and all policies
- Inventory and fulfilment procedures
- A launch marketing campaign plan and results
- A performance review with funnel analysis and improvement plan
Assessed on
- The store is complete, trustworthy and easy to buy from
- Operations processes are realistic and documented
- Marketing is targeted, consent-based and measured
- The review uses data to recommend specific improvements
All levels are taught live by an instructor — online or in person — see registration options.