E-Commerce & Online Business · Intermediate level

Intermediate level · Module 6 of 6 · 17 guided hours

Store Launch Project

Launch the online store, run the campaign and review performance.

Learning objectives

  • Prepare and launch the store
  • Run and measure the launch campaign
  • Review performance and plan improvements

Topics

  • pre-launch checklist
  • launch campaign
  • operations during launch
  • four-week review
  • improvement plan
  • presentation

Lessons

  1. Lesson 1 Pre-Launch Checklist

    Make sure everything works before customers arrive.

    checklisttest purchasepoliciesmobile testing

  2. Lesson 2 Launch Campaign

    Announce the store and handle the first orders well.

    announcementslaunch offerorder handlingtracking

  3. Lesson 3 Four-Week Review

    Use data to decide what to improve next.

    metrics reviewfunnelcustomer feedbackimprovement plan

Practical activity

Complete the Online Store Build and Launch project.

Expected outcomes

  • A launched store
  • Data-based improvement plan

Assessment

Level project assessed against its criteria.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.