Beginner level · Module 2: Business Models and Branding · Lesson 1 of 3
The Business Model Canvas
Describe the whole business on one page.
In this lesson you will
- Complete the nine blocks of the canvas
- Check the model is consistent
Key concepts
customer segmentsvalue propositionchannels and relationshipscosts and revenue
The lesson
The Business Model Canvas, published by Strategyzer, has nine building blocks covering who you serve, what you offer, how you deliver it, what it costs and what it earns.
The blocks are customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure.
Check consistency: does the value proposition match the customer? Do revenues cover costs?
Step by step
- Fill in customers and value proposition first.
- Complete the remaining blocks.
- Check consistency.
- Revise with what you learned from customers.
Practice activity
Complete the canvas for your idea.
Expected result: A consistent canvas grounded in customer evidence.
Check your understanding
-
How many building blocks does the canvas have?
Show answer
Nine.
-
Which two blocks should usually be filled first?
Show answer
Customer segments and value proposition.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.