Beginner level · Module 2: Business Models and Branding · Lesson 3 of 3
A Simple Brand Identity
Make the business recognisable and trustworthy.
In this lesson you will
- Choose a name and brand promise
- Create consistent basic visuals
Key concepts
namebrand promiselogo and coloursconsistency and trust
The lesson
Choose a name that is easy to say, spell and search, and check it is not already used locally.
A brand promise states what customers can always expect: 'Uniforms ready in three days'.
Use one logo, two colours and the same profile picture everywhere; consistency builds trust.
Step by step
- Brainstorm names and check them.
- Write a brand promise.
- Create a simple logo in Canva.
- Apply it to profile images.
Practice activity
Create your brand basics.
Expected result: A name, promise and consistent visuals.
Check your understanding
-
What does a brand promise state?
Show answer
What customers can always expect.
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Why use the same visuals everywhere?
Show answer
Consistency builds recognition and trust.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.