Entrepreneurship & Digital Business · Intermediate level

Intermediate level · Module 2 of 6 · 16 guided hours

Pricing Strategy

Set prices that cover costs, reflect value and fit the market.

Learning objectives

  • Calculate full cost per unit
  • Compare cost-based and value-based pricing
  • Manage discounts and price changes

Topics

  • variable and fixed costs
  • cost per unit
  • cost-plus pricing
  • value-based pricing
  • break-even
  • discounts

Lessons

  1. Lesson 1 Costing a Product

    Know what each unit really costs.

    variable costsfixed costscost per unitowner's time

  2. Lesson 2 Cost-Based and Value-Based Pricing

    Set prices that are profitable and that customers accept.

    cost-plusmarkupvalue-based pricingcompetitor prices

  3. Lesson 3 Break-Even, Discounts and Price Changes

    Know how much you must sell and change prices carefully.

    break-evencontributiondiscount effectcommunicating price changes

Practical activity

Cost your main product, set a price using two methods, calculate break-even and write a pricing policy.

Expected outcomes

  • Profitable prices
  • Confident pricing decisions

Assessment

Pricing calculations and policy reviewed.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.