Entrepreneurship & Digital Business · Intermediate level

Intermediate level · Module 1 of 6 · 15 guided hours

Market Research

Understand customers, competitors and market size to find real opportunities.

Learning objectives

  • Analyse competitors
  • Define and segment target customers
  • Gather evidence with surveys and tests

Topics

  • competitor analysis
  • customer segments
  • personas
  • surveys
  • market size estimates
  • testing demand

Lessons

  1. Lesson 1 Analysing Competitors

    Learn from competitors and find gaps.

    direct and indirect competitorscomparison tablestrengths and weaknessesgaps

  2. Lesson 2 Target Customers and Segments

    Decide exactly who you serve best.

    segmentspersonasneeds and behaviourfocus

  3. Lesson 3 Surveys and Market Size

    Collect evidence and estimate how big the opportunity is.

    survey designneutral questionssamplemarket size estimate

Practical activity

Research five competitors, survey 20 customers and estimate the market for your business.

Expected outcomes

  • Evidence-based understanding of the market
  • Clear target customers

Assessment

Research summary reviewed for evidence and insight.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.