Freelancing & Remote Work Skills · Intermediate level

Intermediate level · Module 6: Building a Freelance Business · Lesson 1 of 3

Niche and Positioning

Stand out by specialising.

In this lesson you will

  • Choose a niche
  • Write a positioning statement

Key concepts

nicheexpertisepositioning statementportfolio focus

The lesson

A niche combines a skill with a client type or problem: 'reports and infographics for NGOs'.

Specialists are easier to find, more trusted and can charge more.

Align your profile, portfolio and outreach with the niche.

Step by step

  1. List possible niches.
  2. Check demand.
  3. Write a positioning statement.
  4. Update the profile.

Practice activity

Choose and describe your niche.

Expected result: A clear positioning statement.

Check your understanding

  1. What does a niche combine?

    Show answer

    A skill with a client type or problem.

  2. Why can specialists charge more?

    Show answer

    They are more trusted for specific problems.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.