Graphic Design · Advanced level

Advanced level · Module 6 of 6 · 30 guided hours

Capstone: Complete Brand Package

Deliver a full brand identity for a client from research to final presentation.

Learning objectives

  • Research and define the brand
  • Design the identity system
  • Apply it across touchpoints
  • Deliver guidelines, files and a case study

Topics

  • research
  • strategy
  • identity design
  • applications
  • guidelines and files
  • presentation

Lessons

  1. Lesson 1 Research and Strategy

    Understand the client and define the brand.

    agreementresearchpositioningapproval

  2. Lesson 2 Identity Concepts

    Explore and present identity directions.

    concept explorationrationalepresentationselection

  3. Lesson 3 Applications

    Apply the identity across the brand's touchpoints.

    printdigitalsignagemerchandise

  4. Lesson 4 Guidelines and Delivery

    Document the identity and deliver all files.

    guidelinestemplatesfile packagelicences

  5. Lesson 5 Case Study and Presentation

    Present the project to the client and panel and publish it.

    presentationcase studyreflectionpermission

Practical activity

Complete the Complete Brand Identity Package level project.

Expected outcomes

  • A portfolio-ready brand project
  • Professional client delivery

Assessment

Level project assessed against its criteria by a panel.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.