Beginner level · Module 1 of 5 · 10 guided hours
Introduction to E-Commerce
Understand how online selling works and choose where to start.
Learning objectives
- Describe e-commerce models
- Choose a starting platform
- Build trust with online buyers
Topics
- B2C, B2B and C2C
- marketplaces and social commerce
- own online store
- platform choice
- trust signals
- consumer protection
Lessons
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Lesson 1 E-Commerce Models
Understand the different ways goods and services are sold online.
B2C and B2Bmarketplacessocial commerceown store
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Lesson 2 Choosing a Starting Platform
Pick the platform that fits your customers and resources.
where customers arecosts and feeseffortcontrol
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Lesson 3 Building Buyer Trust
Help buyers feel safe buying from you online.
real photosreviewsclear policiescontact details
Practical activity
Compare three ways to sell a chosen product online and choose a starting platform.
Expected outcomes
- Informed platform choice
- Awareness of buyer trust
Assessment
Platform comparison reviewed.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.