E-Commerce & Online Business · Intermediate level

Intermediate level · Module 2 of 6 · 16 guided hours

Online Marketing for E-Commerce

Bring the right visitors to the store with ads, messaging and search.

Learning objectives

  • Run small, targeted social ads
  • Use email and WhatsApp marketing with consent
  • Optimise product pages for search

Topics

  • targeting
  • ad creative
  • budgets and tests
  • consent-based messaging
  • product page SEO
  • tracking

Lessons

  1. Lesson 1 Social Ads for Stores

    Run small ads that bring buyers, not just likes.

    targetingcreativebudgetcost per order

  2. Lesson 2 Email and WhatsApp Marketing

    Bring customers back with messages they want to receive.

    consentsegmentsmessage contentfrequency

  3. Lesson 3 Search Basics for Product Pages

    Help people find products through search engines.

    keywordstitles and descriptionsimage alt textpage speed

Practical activity

Plan and run a small, measured launch campaign using one ad, messaging and search improvements.

Expected outcomes

  • Targeted, measured marketing
  • Better visibility in search

Assessment

Campaign plan and results reviewed.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.